Japan’s summer is a season of vibrant colors, rhythmic drums, and community celebrations that date back centuries. From majestic floats parading through ancient streets to dazzling fireworks over riverbanks, summer festivals—known as matsuri—are a must-experience part of Japanese culture. This guide will take you through five of the most iconic summer events in Japan for 2025, complete with history, schedules, access tips, and ways to join the fun.
Tokushima Awa Odori – Japan’s Most Famous Dance Festival
History & Origins
The Tokushima Awa Odori has a history spanning over 400 years, originating in the late 16th century as part of a celebration for the opening of Tokushima Castle. It evolved into Japan’s largest traditional dance festival, attracting over 1.3 million visitors each year. Dancers, known as ren, perform the distinctive Awa Odori steps to the lively beats of shamisen, taiko drums, and flutes.
When & Where
The festival takes place annually from August 12 to 15 in Tokushima City, Shikoku. Streets become pedestrian-only zones filled with dance troupes performing late into the night. The atmosphere shifts from lively afternoon performances to magical nighttime parades under lantern light.
Daytime Highlights
Daytime events include practice sessions, children’s troupes, and smaller stage performances, perfect for families and photography enthusiasts.
Nighttime Magic
As night falls, the illuminated streets of Tokushima burst into life. Lanterns glow above as hundreds of dancers swirl in colorful yukata, inviting the crowd to join in the chant: “Odoru aho ni miru aho, onaji aho nara odoranya son son!” (“Fools who dance and fools who watch—if both are fools, you might as well dance!”)
How to Get There
From Tokyo, take a flight to Tokushima Awaodori Airport (about 90 minutes), then a short bus ride to the city center. From Osaka, buses and ferries are also available.
Joining the Dance
Visitors can join “niwaka-ren” (casual dance groups) without prior experience. Yukata rentals are available on-site, and staff guide you through basic steps.
Travel Tips
- Book accommodation at least 6 months in advance.
- Bring a folding fan—it gets hot and humid even at night.
- Stay until the finale on August 15 for the grandest performances.
Tokushima Awa Odori Official Site
Gion Matsuri – Kyoto’s Grand Procession of History
History & Origins
With over 1,100 years of history, the Gion Matsuri began in 869 as a religious ceremony to ward off plagues. Today, it is Kyoto’s most famous festival, centered on Yasaka Shrine, and is celebrated throughout the month of July.
When & Where
The highlight is the Yamaboko Junko grand float processions on July 17 and 24. Towering floats, some over 25 meters tall, are paraded through Kyoto’s streets, accompanied by traditional music.
Yoiyama Evenings
In the nights leading up to the processions, Kyoto’s downtown is closed to traffic. Food stalls line the streets, and festival-goers stroll in yukata, enjoying music and traditional games.
How to Get There
Kyoto is accessible via Shinkansen from Tokyo (about 2 hours 20 minutes). From Kyoto Station, take buses or the subway to downtown areas like Shijo and Karasuma.
Travel Tips
- Arrive early to secure a good viewing spot for the floats.
- Try local festival snacks like ayugashi (sweetfish-shaped pastries).
- Visit Yasaka Shrine during the festival for a deeper cultural connection.
Nebuta Matsuri – Aomori’s Lantern Giants
History & Origins
The Nebuta Matsuri is famous for its massive illuminated floats depicting warriors, gods, and mythical creatures. Rooted in the Tanabata festival, it evolved into a spectacular display of paper and light artistry unique to Aomori.
When & Where
Held from August 2 to 7 in Aomori City, the festival sees over 20 giant floats parading through the streets each night, accompanied by taiko drummers, flutists, and energetic dancers called haneto.
Final Night & Fireworks
The festival ends with a grand fireworks display over Aomori Bay, where the floats are set afloat on the water, creating a magical reflection.
How to Get There
Take the Tohoku Shinkansen from Tokyo to Shin-Aomori (about 3 hours), then a short train ride to Aomori Station.
Travel Tips
- Haneto costumes can be rented—wearing one allows you to join the parade!
- Reserve seats for the fireworks finale.
- Sample Aomori’s famous apples and seafood during your visit.
Tenjin Matsuri – Osaka’s River Procession
History & Origins
Dating back to the 10th century, the Tenjin Matsuri honors Sugawara no Michizane, the deity of scholarship. It is one of Japan’s three greatest festivals, alongside Kyoto’s Gion Matsuri and Tokyo’s Kanda Matsuri.
When & Where
Held on July 24 and 25, the festival features a dynamic mix of street processions, boat parades on the Okawa River, and a massive fireworks display.
Land Procession
Over 3,000 participants in historical costumes parade through Osaka’s streets with portable shrines and music.
Boat Procession
Dozens of illuminated boats glide along the river, creating a breathtaking night scene.
How to Get There
From Osaka Station, take the JR Tozai Line to Osakajokitazume Station or walk to Tenmabashi Station.
Travel Tips
- Find a riverside spot early for the fireworks.
- Bring a picnic mat for comfortable seating.
- Try Osaka street food like takoyaki and okonomiyaki during the festival.
Sumida River Fireworks – Tokyo’s Sky Show
History & Origins
First held in 1733 as a prayer for the end of famine, the Sumida River Fireworks Festival is one of Tokyo’s most beloved summer events.
When & Where
Held annually on the last Saturday of July, the event launches over 20,000 fireworks along the Sumida River near Asakusa.
Best Viewing Spots
Popular spots include Sumida Park, Asakusa’s bridges, and rooftop beer gardens.
How to Get There
Take the Tokyo Metro Ginza Line to Asakusa Station or the Toei Asakusa Line to Kuramae Station.
Travel Tips
- Arrive hours early to secure a viewing spot.
- Bring folding chairs or mats for comfort.
- Stay after the finale to avoid rush-hour crowds on trains.
Sumida River Fireworks Official Site
Final Thoughts
From the energetic dance of Tokushima’s Awa Odori to the majestic floats of Kyoto’s Gion Matsuri and the brilliant night sky of the Sumida River Fireworks, Japan’s summer festivals are a vibrant blend of tradition, community, and joy. Planning ahead is key—these events draw massive crowds, but with the right tips and timing, you can immerse yourself fully in the magic of Japan’s summer celebrations.
